Know You Are the Problem Not the Fitness Industry

There is a popular, “awakened” narrative that the reason why more people are obese and chronically ill than ever before is a failed fitness industry — the fitness industry has not managed to save us from ourselves. I would say, as terrible as many areas of the fitness industry are, overall it’s actually better than ever.

There are more training opportunities — from the gentlest to the most extreme -, more learning opportunities, better science, more good training videos, highly qualified experts who give good advice, and even more focus on customer-oriented relationships and communication.

Of course, it’s a problem that there are too many confusing and manipulative devices in the weight loss industry. It’s a problem that there are too many unethical bad actors and unqualified coaches being followed through social media. It’s a problem that there’s too much overcompensating judgment-inducing nonsense in the gym.

It’s even a problem that there are too many options. The paradox of choice is that most people are exhausted and less likely to act when we are overwhelmed by the abundance of possible training protocols and diet programs.

In addition, it is a problem that Globo Gym’s business model is based on the sale of memberships for gyms that you will not use. But this is not quite the model. This is the reality. If a water park sells you a summer pass and you don’t participate, is that somehow the fault of the water park? Suppose I rent you my spare bike for a month for local shuttles, but you never use it. Am I responsible?

Memberships are sold by gyms, and personal trainers employed in these gyms have a strong incentive to connect with people, get to know them and find out what motivates them, and then provide them with an experience that suits their needs. Is it really up to you to decide?

Tremendous progress has been made in understanding what is holding people back and adapting to their individual needs. Unfortunately, this can become a culture of entitlement, sacrifice and apologizing.

The reality is that everyone can understand how to get healthy permanently, if it is important for him. Even if the fitness industry improves, people are less likely to do so than ever before. We are always better off when we feel responsible for our own actions and when we have been empowered to look for solutions.

Trust me, I hate bad actors like everyone else, but the world is too complex to expect any industry to improve. As in any field, things could be better, but the overwhelming problem is not that there is too much damage, but that there is too little personal responsibility and too little discomfort.

The problem is that the values of the standard model of the modern world promote comfort, convenience, aspiration and self-sacrifice. People have learned to apologize for every aspect of life instead of facing the obvious truth. Everything that is worth doing is difficult, and difficult things are not easy. The reality is that the fitness industry is not the problem. You’re the problem.

Likewise, we can all relate to our smartphones and admit that our screen addiction is a problem. But what prevents us from making the necessary changes is not the brilliant technological design that damages our neurology to become addictive. This is easily circumvented by well-documented personal habits and attitude changes.

What really prevents us from changing is that most people put comfort and comfort above growth, health and self-confidence. Apologies abound. It’s easier to become a victim of brilliant Silicon Valley programmers than to take personal responsibility for our own lives-that’s the problem. The modern health crisis is not caused by a failed fitness industry, but by a failed value structure. The problem is culture and cultural values.

What are the Values and why are they important?

We all have values, whether we know it or not, and for most of us they are not what we would imagine in a team building activity. Values are our operating system that dictates millions of decisions. A value system is simply a hierarchy of preferences.

Do you want to go to Las Vegas or Yellowstone? Your decision shows whether you prefer flashy lights, big cities, play and parties or nature, loneliness, connection and self-confidence.

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